Brand Mission

Our mission might sound small.

We're not here to change the world. We just want to place one soft layer of buffer between you and everything else. In a culture that rewards you for being constantly switched on, we believe the ability to truly switch off is a radical act of self-care.

Our mission boils down to three things:

First, to be honest about what's real.
We don't use words like "miracle fabric." Mulberry silk is mulberry silk. Its benefits are documented, and so are its needs. We'll tell you it's breathable and reduces friction, and we'll also tell you it prefers a gentle hand wash and air dry. We'd rather you buy it understanding what it is, than be disappointed by what it isn't. That honesty is the foundation of everything we do.

Second, to provide care that goes unnoticed.
The best care is the kind you don't feel. An eye mask shouldn't press. A scrunchie shouldn't pull. A pillowcase shouldn't offer resistance when you turn. We obsess over these specifics so your sleep can return to being uneventful—no distractions, no discomfort, just a quiet sense of being held. Your body and mind deserve to be gently prioritized at night, not further depleted.

Third, to champion the "small but significant" ritual.
We don't believe loving yourself requires a lavish trip or a shopping spree. It can be the deliberate act of slipping on a cool silk pillowcase after a long day. Or putting on a light-blocking mask for a 20-minute nap. These tiny rituals are a quiet nod to yourself: "I am worth this small goodness."

So, in the end, our mission is this: To craft a night where you don't have to think about it. Not about your posture, not about friction, not about light seeping in. To save your thinking for your daytime dreams, and for everything you love when you wake up.